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What Is Pay Per Click (PPC)So what is AdWords? Put simply, AdWords is Googles online advertising platform that can help you drive interested people to your website. AdWords allows you to take advantage of the millions of searches conducted on Google each day. You create ads for your business and choose when you want them to appear on Google above or next to relevant search results. The concept is simple, you enter words that are relevant to your products or services and then AdWords shows your ad on Google when someone searches for that or related words. So how does AdWords work? Say you search for window repair. Google combs through billions of webpages, blogs, and other listings to find the ones most relevant to window repair. These are your search results. Looks familiar right? But wait, there are thousands of search results here. Many of them are other businesses also providing window repair but not all businesses may be listed among the top results. AdWords give your business visibility even if your website is not in the top results. AdWords can help your business appear on Google in front of many potential customers. They search, they find your business, they click, they could become your customers.
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